THE SHORT VERSION
I started an accounting company, built national fitness events, launched and sold an ecommerce brand, and spent years inside distribution, logistics and operations. Today, through Auctor, I work on business problems that are messy, stuck, or sitting between departments with no obvious owner.
Somewhere along the way, I started writing more seriously. Not because I left business behind. Because the same questions kept showing up there too: Why do we want what we want? What do we keep doing simply because we have become good at it? Which parts of our lives are chosen, and which are just familiar?
The business work and the writing look different. To me, they come from the same place: look at what is actually happening, take responsibility for what is yours, and move from there.
INDIVIDUAL GUIDANCE / SIX WEEKS
For women who want to rebuild confidence, feel alive in their own lives again, and trust themselves to decide what comes next. Six weeks of individual guidance, with an initial call, a personal plan, email or WhatsApp support between calls, a midpoint check-in and a final call.
$395 USD total. Calls take place online.
Explore the six-week programBUSINESS
Through Auctor, companies bring me problems that are messy, cross-functional, stuck, or simply taking too long. The work might touch operations, logistics, systems, fulfillment, ecommerce, finance, vendors or business development.
The category matters less than the outcome.
Bring me the problem. We’ll figure out the rest.
See Auctor ↗LATEST ESSAY
Life keeps asking the same question. It just changes the people, the places, and the circumstances until you answer it differently.
Read on Substack ↗
WRITING
I write about ambition, identity, responsibility, leadership, aging, and the choices that shape a life. I am not trying to turn any of it into a formula. Most of the interesting things are more complicated than that.
SPEAKING
This is the conversation at the center of my speaking work: capability, responsibility, endurance, and what happens when the strengths that built a life start making decisions for us.
For a long time, I thought strength meant being able to carry more: more responsibility, more pressure, more work, more of whatever needed to be handled. Capability is useful. The problem is when it becomes an identity we never stop to question.
This talk looks at the difference between something we can carry and something that is actually ours to carry, and what changes when the answer is no longer simply to work harder.
BODY OF WORK
Built from zero to 1,850 clients in two years and led a 36-person organization while moving a traditionally analogue service business into digital workflows.
Built and executed five major functional fitness events serving more than 10,000 people, including events hosted for CrossFit HQ.
Co-built a direct-to-consumer brand from zero to $30,000 per month in profit within 15 months, then sold it.
Built Canadian market-entry, ecommerce, fulfillment and operational infrastructure for growing brands.
Part of the operating and brand side of a performance-horse program in Texas, where the work is physical, practical and refreshingly resistant to jargon.
Where companies bring the business problems that are messy, cross-functional, ownerless or simply taking too long.
ABOUT
That has meant building businesses, raising kids, moving countries, training hard, starting again, buying horses I never expected to care so much about, writing down things I could not stop thinking about, and changing my mind when the life in front of me stopped matching the one I said I wanted.
There are parts of my career that look unrelated on paper. Accounting. Fitness events. Ecommerce. Distribution. Operations. Horses. Writing. To me, the through-line is simpler: I like figuring things out, I care about doing things well, and I would rather face what is true than protect an old story because it is familiar.
I am still building. That is the part I like.
SELECTED CONVERSATIONS
A few earlier interviews and profiles. More to come.
If there is a business problem, a room worth speaking to, an interview worth having, or something genuinely interesting to build, send me a note.
morgan@morganarbez.com ↗